管理信息系统第9版英

节选

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《管理信息系统》(第9版)是《MBA核心课程精选教材》（英文影印版）系列之一，《MBA核心课程精选教材》（英文影印版）集合了美国经济学界和管理学界各个学科领域专家的权威巨著，经过北京大学光华管理学院及其他著名高校知名学者的精心选编，包括了大量精深的理论指导和丰富的教学案例，真正称得上是一套优中选精的MBA教材。全套丛书基本覆盖了北京大学MBA的主修课程。包括：管理学、营销学、战略管理、管理信息系统、运作管理、人力资源管理、商务沟通、国际金融、金融管理、决策分析、货币银行学、会计学等。另外，在十几门主课的基础上又增加了几门高级选修课程。

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相关资料

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书摘HISTORY OF INFORMATION SYSTEMS A review of the history of information systems includes a look back at the hardware and how it has been applied. In the half century since the first general-purpose digital computer was installed in a business organization, the hardware has experienced many-fold increases in speed and capacity along with dramatic reductions in size. Concurrently, the computer applications have evolved from relatively straightforward accounting processes to systems designed to support managers and other problem solvers. THE EVOLUTION IN COMPUTER HARDWARE Electronic computers as we know them today can be traced to a machine called the Electronic Numerical Integrator and Calculator (ENIAC), which was developed in 1946 by John W.Mauchly and J. Presper Eckert. At the time, they were working as engineers at the University of Pennsylvania. ENIAC was the predecessor of the Remington Rand UNIVAC I, which was the first widely marketed universal automatic computer. The first UNIVAC I was installed in a government organization, the U.S. Census Bureau,in 1951. Three years later, the same type of machine was installed in the first business organization, General Electric. Figure 1.1 is a photograph of a UNIVAC. These machines performed fewer than 2,000 calculations per second——-extremely slow compared to the 2 billion or more instructions per second that are common for today’s smallest and least expensive microcomputers. These early computers focused on a single task requested by a single user, and were called mainframes. The term mainframe is still in use today, but now is used to describe the large, centrally located computers typically found in large organizations. Although IBM was not the first computer manufacturer, it was not long before it became the industry leader. By the end of the 1950s, it had amassed a full product line and in the mid1960s it revolutionized the computer industry by introducing the IBM System/360 line of computers. T

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本书特色

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合乎逻辑的结构：根据主题安排各个章节和段落。每章以学习目标和导论开始，以关键术语、关键概念、疑问、讨论主题、问题和案例结束。概念和讨论主题集中于每章的关键点。疑问和问题测试所学知识，为学生创造性地运用这些资料提供可能。透彻的解释：完整阐述所介绍的每一个主题，使学生可以理解并将其运用于其他概念。坚实的理论基础：基于管理信息系统的现代理论和实践，全书从头到尾都可以发现现代学术和专业期刊的参考资料来源。畅销性：《管理信息系统》(第9版)作者Raymond McLeod，Jr．具有丰富的管理信息系统知识，他的该类教材被世界各地包括美国哈佛大学在内的学生广泛使用，与其他同类书相比，他的书是*受欢迎的。 适用性：《管理信息系统》(第9版)可作为研究生和高年级本科生的管理信息系统课程教材，还可作为各企业、公司管理人员的培训教材和参考书。

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作者简介

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麦克劳德，Raymond Mcleod，Jr．奥斯汀得克萨斯大学副教授，他曾在CaliforniaManagement Review,MIS Quarterly,Journal ofManagementInformation System，Decision Sciences等刊物上发表论文。

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目录

**部分 核心概念**章 信息系统导论第二章 竞争优势的信息系统第三章 运用信息技术开展电子商务第四章 系统使用者和开发者第二部分 信息资源第五章 计算和通讯资源第六章 数据库管理系统第七章 系统开发第八章 运用中的信息第三部分 管理信息和技术第九章 信息安全第十章 信息技术的伦理含义第十一章 决策支持系统第四部分 项目项目1 技术强化的演示项目2 运用Word的Web／HTML项目项目3 运用Notepad的Web／HTML项目项目4 Web／HTML客户满意度表格项目5 web／HTML计算机购买表格项目6 Spreadsheet基础项目7 具有数据捕获功能的Spreadsheet——小型货车例子项目8 具有数据捕获功能的Spreadsheet——大学计算例子项目9 数据库表格和报告项目10 数据库查询——Textbook数据库项目11 数据库查询——Classproject数据库项目12 基于查询的报告词汇表参考文献索引

封面

书名:管理信息系统第9版英

作者:麦克劳德 (Mcleod.R.)

页数:420 页

定价:¥45.0

出版社:北京大学出版社

出版日期:2006-01-01

ISBN:9787301106143

PDF电子书大小:63MB 高清扫描完整版