国际商务英语函电

内容简介

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本书分为15章，涉及利用函电进行交易磋商的主要方面包括商业书信的撰写，商务关系的建立、询盘与答复、发盘与还盘、接受预订单、信用证的开立与修改、支付包装与运输、保险与仲裁、投诉与索赔以及电子信函等。

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目录

Chapter 1 Business Letter Writing　Section I Layout of Business Letters　　1. Essentials of Business Letters　　2. Miscellaneous Matters　　3. Envelope Addressing　　4. Principles for Business Writing　Section II Styles of Business Letters　　1. The Blocked Letter Style　　2. The Indented Letter Style　　3. The Modified Indented Letter Style　　Specimeus　　Exercises 　　RemarksChapter 2 Establishment of Business Relations　Section I Introduction　　1. Importance of Business Relations　　2. Channels for Information of Potential Partners　　3. Requirements for Writing　Section II Specimens　　1. Self-introduction　　2. A Request for the Establishment of Business Relations and Its Reply　　3. Transferring Business Relations　　Useful Lxpressions　　Exercises 　　RemarksChapter 3 Enquiry and Reply　Section I Introduction　　1. Classification of Enquiry　　2. Requirements for Writing　Section II Specimens　　 1. A General Enquiry and Its Reply　　 2. A Special Enquiry for White Cat Shampoo and Its Reply –　　 3. A Status Enquiry and Its Favorable Reply　　Useful Expressions　　Exercises　 RemarksChapter 4 Offers and Counter-offers　Section I Introduction　　1. Definitions of Offers and Counter-offers　　2. Classifications of Offers　　3. Requirements for Writing　Section II Specimens　　 1. A Non-firm Offer　　 2. A Firm Offer　　 3. A Bid　　 4. A Counter-offer　　 5. Declining an Offer Useful Expressions Exercises Remarks Chapter 5 Acceptance and Order Fulfillment Section I Introduction　　 1. Confirmation of Acceptance　 　2. Conditions of Acceptance 　　3. Orders 　　4. Requirements for Order Writing Section II Specimens　　 1. Sending a Repeat Order……Chapter 6 Opening and Amending the Letter of CreditChapter 7 Terms of PaymentChapter 8 Package and ShiprmentChapter 9 Insurance,Commodity Inspcction and ArbitrationChapter 10 Complaints and ClaimsChapter 11 Agency and ConsignmentChapter 12 Joint VentureChapter 13 Other Trade ModesChapter 14 Electronic CommunicationChapter 15 Trade DocumentsKeyAppendix I 常用国际贸易词汇Appendix II　常用经贸英语略语表参考文献

封面

书名:国际商务英语函电

作者:韩芹，边洁英　主编

页数:245

定价:¥28.5

出版社:北京大学出版社

出版日期:2007-09-01

ISBN:9787301127025

PDF电子书大小:119MB 高清扫描完整版