商务英语函电-根据《国际商务函电》修订
内容简介
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《全国高职高专规划教材·国际贸易系列：商务英语函电》从高职高专院校“商务英语函电”课程的教学实际出发，遵循“实用、够用、能用”的原则，注重学习者实践操作技能的培养。全书共分12章，主要内容涵盖了国际商务活动中建立业务关系、询价及回复、报盘与还盘、促销、订货下单、付款、包装、保险、装运、投诉理赔、代理等业务环节，并以外贸业务员岗位典型工作任务为导向，通过业务背景知识介绍、核心句型学习、实例分析、模拟套写、考证实战、课后拓展等多种形式，使学习者科学有效地掌握处理各种外贸业务函电的技巧和方法。
《全国高职高专规划教材·国际贸易系列：商务英语函电》不仅可作为高职高专院校国际贸易、商务英语等涉外类专业学生课程教学使用，也可供准备参加全国外销员职业资格、全国商务英语翻译职业资格、剑桥国际商务英语等各类商务英语考试的考生复习备考以及外经贸从业人员阅读。
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目录
unit 1 introduction of business letterslearning aimsbackground knowledgewriting tipsexercisessupplementary readingunit 2 establishment of business relationsleaming aimsbackground knowledgewriting tipssentence patterns & examplesspecimen lettersnotesexercisessupplementary readingafter-class studychinese version of specimen lettersunit 3 enquiries and replieslearning aimsbackground knowledgewriting tipssentence patterns & examplesspecimen lettersnotesexercisessupplementary readingafter-class studychinese version of specimen lettersunit 4 offers, counter-offers and acceptancelearning aimsbackground knowledgewriting tipssentence patterns & examplesspecimen lettersnotesexercisessupplementary readingafter-class studychinese version of specimen lettersunit 5 sales promotionlearning aimsbackground knowledgewriting tipssentence patterns & examplesspecimen lettersnotesexercisessupplementary readingafter-class studychinese version of specimen lettersunit 6 orders and acknowledgementslearning aimsbackground knowledgewriting tipssentence patterns & examplesspecimen lettersnotesexercisessupplementary readingafter-class studychinese version of specimen lettersunit 7 terms of paymentlearning aimsbackground knowledgewriting tipssentence patterns & examplesspecimen lettersnotesexercisessupplementary readingafter-class studychinese version of specimen lettersunit 8 packingunit 9 insuranceunit 10 shipmentunit 11 complaints and claimsunit 12 agencykey to exercisesbibliography（参考文献）
封面
书名:商务英语函电-根据《国际商务函电》修订
作者:周峰，魏莉霞 主编
页数:245
定价:¥30.0
出版社:北京大学出版社
出版日期:2013-01-01
ISBN:9787301219003
PDF电子书大小:101MB 高清扫描完整版