国际商务函电
本书特色
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金泽虎、王桂平主编的《国际商务函电》系统地
介绍了国际商务函电常用的英文写作基本知识，其中 包括各类函电的基本格式、写作技巧、标准模板、具
体案例，并且利用案例导入和案例具体分析等形式引 导出丰富的国际商务专业词汇与习惯用语。在内容上
，全书共分12章：各部分内容之间既相对独立又相互 依存、彼此融合，完整、系统地反映出该门课程的主
要内容。第1章是对国际商务函电的基本概况的介绍。
第2章到第11章是本书的主干部分，其内容编排基本 依据国际贸易实务流程的先后顺序展开，具体包括：
建立商务关系和资信调查、询盘和报盘、合同、订单 及其支付条件、信用证、包装、保险、装运、申诉与
理赔、代理。第12章是对与函电密切相关的外贸单证 进行具体的介绍。它们共同形成本书完整的体系结构 。
《国际商务函电》适用于国际经济贸易、商务英
语、国际市场营销、电子商务等应用性较强的经济贸 易类和其他外 向型应用性专业的学生，同时也适用于从事对外经济
贸易工作的专业人员。
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内容简介
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金泽虎、王桂平主编的《国际商务函电》共分12章：各部分内容之间既相对独立又相互依存、彼此融合，完整、系统地反映出该门课程的主要内容。第1章是对国际商务函电的基本概况的介绍，第2章到第11章是本书的主干部分，其内容编排基本依据国际贸易实务流程的先后顺序展开，第12章是对与函电密切相关的外贸单证进行具体的介绍。它们共同形成本书完整的体系结构。每章以“案例导入”开头，各节之间穿插“相关链接”等，每章后附“本章小结”、“思考题”、“思考案例”等内容，以便于学生在掌握必要的专业知识的同时，拓展知识面、启迪智慧。
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目录
chapter 1 the overview of business letters section one the structure and the format ofbusiness letters section two principles of business letterwriting section three business fax and email writing section four cases in detail section five selected sentenceschapter2 establishing business relations and status enquiries section one establishing business relations section two status enquiries section three cases in detail section four selected sentenceschapter 3 enquiry and offer section one enquiry section two offer and counteroffer section three cases in detail section four selected sentenceschapter 4 contract section one definition and functions ofcontract section two classification and contents ofcontract section three cases in detail section four selected sentenceschapter 5 orders and terms of payment section one orders and replies section two method of payment section three cases in detail section four selected sentenceschapter 6 letter of credit section one content and classification of letter ofcredit section two procedures of letter of creditoperations section three cases in detail section four selected sentenceschapter 7 packing section one forms of packing section two marking of goods section three cases in detail section four selected sentenceschapter 8 insurance section one ess.entials of business letters ofinsurance section two cases in detail section three selected sentenceschapter 9 shipment section one shipping instruction and shippingadvice section two terms of shipment section three cases in detail section four selected sentenceschapter 10 complaints and adjustments section one types of complaints section two adjustments section three cases in detail section four selected sentenceschapter 11 agency section one essentials of agency section two essentials of business correspondenceof agency section three cases in detail section four selected sentenceschapter 12 documentation in international trade section one types of international tradingdocuments section two requirements of documents making section three cases in detail section four selected sentencesreferences
封面
书名:国际商务函电
作者:金泽虎
页数:249
定价:¥35.0
出版社:北京大学出版社
出版日期:2013-05-01
ISBN:9787301223888
PDF电子书大小:151MB 高清扫描完整版