外贸英语与函电

本书特色

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本书包括课程先导；公司与产品介绍；客户开发；商务谈判；支付方式；包装、运输和保险；索赔和理赔这几方面工作项目。本书通过语言先导进入工作项目，按照工作流程布置任务并提出任务要求，辅以技能、知识和语言指导，提高学生的国际商务英语实战能力。
本教材内容难易适中，语言素材规范，符合实际工作任务。本教材具有实用性、职业性、任务性、开放性、仿真性的特点，适用于高职国际贸易、国际商务、商务英语等外贸类专业，也可供有涉外商务往来的相关从业人员使用，还可以用作中专院校相关专业的外贸英语课程教材。本教材可以与《外贸英语与函电实训》配套应用于课堂教学和实践教学。

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内容简介

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服务电话010-62770175-4282/4251 咨询相关教材问题、样书申请请关注微信公众号：qinghuazhijiao
本书秉承职业英语课程改革与书建设的DCPEA（Development-Centered in Professional English以职业英语能力发展为中心）理念和“6P” 模式，进行教学体系重构。即以一家外贸公司为靶公司，按照其主要涉外商务岗位的职业要求和工作过程，设计难易适中的实训任务,通过实战演练, 帮助学生掌握工作要领。本书包括课程先导；公司与产品介绍；客户开发；商务谈判；支付方式；包装、运输和保险；索赔理赔等工作项目。通过语言先导进入工作项目，按照工作流程布置任务并提出任务要求，辅以技能、知识和语言指导，提高学生的国际商务英语实战能力。本书难易适中，语言素材规范,符合实际工作任务。本书具有实用性、职业性、任务性、开放性、仿真性的特点，适用于高职国际贸易、国际商务、商务英语等外贸类专业，也可供有涉外商务往来的相关从业人员使用， 还可以用作中专院校相关专业的外贸英语课程书。

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目录

Lead In 课程先导1Unit 1The Structure and Layout of a Business Letter 商务信函写作格式1Seven Necessary Parts七个必要部分1Eight Unnecessary Parts八个非必要部分4Four Layout Styles四种布局风格8Unit 2The International Trade Procedure 国际贸易流程13Import进口14Export出口15Chapter 1Company and Product Introduction 公司和产品介绍16Unit 1Making a Company Profile 公司简介16Skill Points技能要点16Task 1Read a Company Profile阅读公司简介17Task 2Write a Company Profile撰写公司简介18Task 3Translate the Following Company Profile翻译公司简介18Knowledge Points**知识要点19Language Points**语言要点19Reference Guide参考答案19Unit 2Making a Product Description 产品描述20Skill Points技能要点21Task 1Read a Product Description阅读产品描述21Task 2Write a Product Description撰写产品介绍22Task 3Translate the Following Product Description翻译产品介绍22Knowledge Points**知识要点23Language Points**语言要点23Reference Guide参考答案25Unit 3Making a Product Catalogue 制作产品目录26Skill Points技能要点27Task 1Read a Product Catalogue阅读产品目录27外贸英语与函电Contents目录Task 2Write a Product Catalogue制作产品目录28Task 3Translate the Following Product Catalogue翻译产品目录28Knowledge Points**知识要点29Language Points**语言要点30Reference Guide参考答案30Lead In 课程先导1Unit 1The Structure and Layout of a Business Letter 商务信函写作格式1Seven Necessary Parts七个必要部分1Eight Unnecessary Parts八个非必要部分4Four Layout Styles四种布局风格8Unit 2The International Trade Procedure 国际贸易流程13Import进口14Export出口15Chapter 1Company and Product Introduction 公司和产品介绍16Unit 1Making a Company Profile 公司简介16Skill Points技能要点16Task 1Read a Company Profile阅读公司简介17Task 2Write a Company Profile撰写公司简介18Task 3Translate the Following Company Profile翻译公司简介18Knowledge Points**知识要点19Language Points**语言要点19Reference Guide参考答案19Unit 2Making a Product Description 产品描述20Skill Points技能要点21Task 1Read a Product Description阅读产品描述21Task 2Write a Product Description撰写产品介绍22Task 3Translate the Following Product Description翻译产品介绍22Knowledge Points**知识要点23Language Points**语言要点23Reference Guide参考答案25Unit 3Making a Product Catalogue 制作产品目录26Skill Points技能要点27Task 1Read a Product Catalogue阅读产品目录27外贸英语与函电Contents目录Task 2Write a Product Catalogue制作产品目录28Task 3Translate the Following Product Catalogue翻译产品目录28Knowledge Points**知识要点29Language Points**语言要点30Reference Guide参考答案30Chapter 2Customer Development 客户开发32Unit 1Launching an Advertisement 发布广告32Skill Points技能要点32Task 1Read an Advertisement阅读广告33Task 2Write an Advertisement撰写广告34Task 3Translate the Following Advertisement翻译广告34Knowledge Points**知识要点34Language Points**语言要点35Reference Guide参考答案35Unit 2Making a First Contact (General Enquiry)进行首次联系(一般性询价)36Skill Points技能要点37Task 1Read a General Enquiry阅读一般性询价信函38Task 2Write a General Enquiry撰写一般性询价信函39Task 3Reply to a General Enquiry回复一般性询价信函40Task 4Translate the Following General Enquiry翻译一般性询价信函40Knowledge Points**知识要点40Language Points**语言要点41Reference Guide参考答案41Unit 3Making a First Touch (Promotion) 进行首次接触（推销）44Skill Points技能要点44Task 1Read a Promotion Letter阅读推销信函45Task 2Write a Promotion Letter撰写推销信函46Task 3Reply to a Promotion Letter回复推销信函46Task 4Translate the Following Promotion Letter翻译推销信函46Knowledge Points**知识要点47Language Points**语言要点47Reference Guide参考答案48Unit 4Making a Status Enquiry 咨询50Skill Points技能要点51Task 1Read a Status Enquiry阅读咨询信函52Task 2Write a Status Enquiry撰写咨询信函53Task 3Reply to a Status Enquiry回复咨询信函53Task 4Translate the Following Status Enquiry翻译咨询信函54Knowledge Points**知识要点54Language Points**语言要点55Reference Guide参考答案55Chapter 3Business Negotiation Ⅰ 商务谈判（一）58Unit 1Making a Specific Enquiry 具体询价58Skill Points技能要点58Task 1Read a Specific Enquiry阅读具体询价信函59Task 2Write a Specific Enquiry撰写具体询价信函61Task 3Reply to a Specific Enquiry回复具体询价信函61Task 4Translate the Following Specific Enquiry翻译具体询价信函61Knowledge Points**知识要点62Language Points**语言要点63Reference Guide参考答案63Unit 2Making a Firm Offer 发实盘66Skill Points技能要点66Task 1Read a Firm Offer阅读实盘67Task 2Write a Firm Offer撰写实盘68Task 3Reply to a Firm Offer(Acceptance)回复实盘(接受)69Task 4Reply to a Firm Offer (Declining)回复实盘(拒绝)69Task 5Translate the Following Firm Offer翻译实盘69Knowledge Points**知识要点70Language Points**语言要点71Reference Guide参考答案72Unit 3Making a Non�瞗irm Offer 发虚盘75Skill Points技能要点75Task 1Read a Non�瞗irm Offer阅读虚盘76Task 2Write a Non�瞗irm Offer撰写虚盘77Task 3Reply to a Non�瞗irm Offer (Acceptance)回复虚盘(接受)78Task 4Reply to a Non�瞗irm Offer (Declining)回复虚盘(拒绝)78Task 5Translate the Following Settlement Letter翻译虚盘78Knowledge Points**知识要点79Language Points**语言要点81Reference Guide参考答案81Chapter 4Business Negotiation Ⅱ 商务谈判（二）86Unit 1Making a Counter Offer 还盘86Skill Points技能要点86Task 1Read a Counter Offer阅读还盘88Task 2Write a Counter Offer撰写还盘89Task 3Reply to a Counter Offer回复还盘90Task 4Translate the Following Counter Offer翻译还盘90Knowledge Points**知识要点91Language Points**语言要点91Reference Guide参考答案93Unit 2Making a Counter�瞔ounter Offer 反还盘95Skill Points技能要点95Task 1Read a Counter�瞔ounter Offer阅读反还盘97Task 2Write a Counter�瞔ounter Offer撰写反还盘98Task 3Reply to a Counter�瞔ounter Offer回复反还盘99Task 4Translate the Following Counter�瞔ounter Offer翻译反还盘99Knowledge Points**知识要点100Language Points**语言要点101Reference Guide参考答案102Chapter 5Business Negotiation Ⅲ 商务谈判（三）105Unit 1Placing an Order 订购105Skill Points技能要点105Task 1Read an Order阅读定单107Task 2Write an Order撰写定单108Task 3Reply to an Order （Acceptance）回复定单（接受）109Task 4Reply to an Order （Declining）回复定单（拒绝）109Task 5Translate the Following Order翻译定单109Knowledge Points**知识要点110Language Points**语言要点111Reference Guide参考答案111Unit 2Accepting，Confirming and Declining 接受、确认和拒绝115Skill Points技能要点116Task 1Read a Letter of Accepting阅读接受信函118Task 2Write a Letter of Confirming撰写确认信函120Task 3Translate the Following Letter of Declining翻译拒绝信函120Knowledge Points**知识要点121Language Points**语言要点121Reference Guide参考答案122Unit 3Signing a Contract 签订合同124Skill Points技能要点124Task 1Read a Contract阅读合同125Task 2Write a Contract撰写合同127Task 3Translate the Following Contract翻译合同128Knowledge Points**知识要点129Language Points**语言要点129Reference Guide参考答案130Chapter 6Payment Ⅰ 支付方式（一）134Unit 1Discussing the Terms of Payment 商讨支付条款134Skill Points技能要点134Task 1Read a Letter of Payment阅读支付方式的信函137Task 2Write a Letter of Payment撰写支付方式的信函138Task 3Reply to a Letter of Payment （Acceptance）回复支付方式的信函 （接受）139Task 4Reply to a Letter of Payment （Refusal）回复支付方式的信函（拒绝）139Task 5Translate the Following Letter of Payment翻译支付方式的信函139Knowledge Points**知识要点139Language Points**语言要点142Reference Guide参考答案143Unit 2Urging Establishment of L/C 催开信用证145Skill Points技能要点146Task 1Read a Letter of Urging Establishment of L/C阅读催开信用证信函147Task 2Write a Letter of Urging Establishment of L/C撰写催开信用证信函148Task 3Reply to a Letter of Urging Establishment of L/C回复催开信用证信函149Task 4Translate the Following Letter of Urging Establishment of L/C翻译催开信用证信函149Knowledge Points**知识要点149Language Points**语言要点150Reference Guide参考答案151Unit 3Applying for Issuing a L/C 申请开立信用证153Skill Points技能要点153Task 1Read a L/C阅读信用证154Task 2Fill in a Form of Application for L/C填写信用证申请书156Task 3Issue a L/C开立信用证158Task 4Translate the Following L/C翻译信用证160Knowledge Points**知识要点161Language Points**语言要点162Reference Guide参考答案162Chapter 7Payment Ⅱ 支付方式（二）167Unit 1Amending a L/C 修改信用证167Skill Points技能要点167Task 1Read a Letter of Amending阅读修改信用证信函168Task 2Write a Letter of Amending L/C撰写修改信用证信函169Task 3Reply to a Letter of Amending回复修改信用证信函171Task 4Translate the Following Letter of Amending翻译修改信用证的信函172Knowledge Points**知识要点172Language Points**语言要点173Reference Guide参考答案174Unit 2Extending a L/C 信用证展期176Skill Points技能要点176Task 1Read a Letter of Extending L/C阅读信用证展期信函178Task 2Write a Letter of Extending L/C撰写信用证展期信函179Task 3Accept the Request for Extending L/C接受信用证展期要求的信函179Task 4Refuse the Request for Extending L/C拒绝信用证展期要求的信函179Task 5Translate the Following Letter of Extending L/C翻译信用证展期的信函180Knowledge Points**知识要点180Language Points**语言要点181Reference Guide参考答案181Unit 3Issuing a Bill of Exchange 开立汇票184Skill Points技能要点185Task 1Read the Bill of Exchange阅读汇票185Task 2Issue a Bill of Exchange开立汇票186Task 3Translate the Following Bill of Exchange翻译汇票187Knowledge Points**知识要点187Language Points**语言要点188Reference Guide参考答案188Chapter 8Packing, Shipping and Insuring 包装、运输和保险190Unit 1Packing 包装190Skill Points技能要点190Task 1Read a Letter of Packing阅读包装信函191Task 2Write a Letter of Packing撰写包装信函193Task 3Reply to a Packing Letter回复包装信函193Task 4Translate the Following Letter of Packing翻译包装信函193Knowledge Points**知识要点194Language Points**语言要点195Reference Guide参考答案196Unit 2Shipping 运输198Skill Points技能要点199Task 1Read a Letter of Shipment阅读装运信函201Task 2Write a Letter of Urging the Shipment撰写催促装运信函202Task 3Reply to a Letter of Urging Shipment回复催促装运信函203Task 4Translate the Following Shipping Advice翻译装船通知203Knowledge Points**知识要点204Language Points**语言要点206Reference Guide参考答案206Unit 3Insuring 保险209Skill Points技能要点209Task 1Read a Letter of Insurance阅读保险信函211Task 2Write a Letter of Insurance撰写保险信函212Task 3Reply to a Letter of Insurance回复保险信函212Task 4Translate the Following Insurance Policy翻译保险单212Knowledge Points**知识要点213Language Points**语言要点214Reference Guide参考答案215Chapter 9Claim and Settlement 索赔和理赔218Unit 1Claiming 索赔218Skill Points技能要点218Task 1Read a Letter of Claim阅读索赔信函220Task 2Write a Letter of Claim撰写索赔信函221Task 3Translate the Following Letter of Claim翻译索赔信函221Knowledge Points**知识要点222Language Points**语言要点222Reference Guide参考答案223Unit 2Settling a Claim 理赔224Skill Points技能要点224Task 1Read a Letter of Claim Settlement阅读理赔信函226Task 2Write a Letter of Claim Settlement撰写理赔信函227Task 3Translate the Following Letter of Claim Settlement翻译理赔信函228Knowledge Points**知识要点228Language Points**语言要点228Reference Guide参考答案229Bibliography 参考文献231信息

封面

书名:外贸英语与函电

作者:周欣奕

页数:230

定价:¥32.0

出版社:清华大学出版社

出版日期:2016-11-01

ISBN:9787302450962

PDF电子书大小:144MB 高清扫描完整版