跨文化交际与沟通
本书特色
[
本书特点：
(一)创新性。本教材采用全新的教材编写体例。传统的跨文化沟通教材都是按知识点划分的，注重理论知识的讲述，而这本教材是基于工作过程的项目化教材，以工作过程导向为指导设计内容体系，按项目划分，项目下面有具体工作任务，而且工作任务又以具体跨文化沟通问题的形式提出的。要完成这些工作任务，除了应该掌握跨文化沟通基础知识外，还要求学生必须发挥学习的主动性和积极性，通过对资料的理解和把握，灵活运用知识，完整地解答跨文化沟通的问题。
(二)实用性。由于本教材主要面向涉外经贸和旅游等专业高职高专层次的学生，因此，在编写本教材时，我们按照“必需和够用”的原则，以项目任务的模式为框架，根据实际工作场景设计项目情境，包括如何与外国人打招呼、如何赠送礼品、如何谈判等，为学生提供可借鉴的技能标准。
(三)通俗性。本教材努力把深奥的跨文化沟通理论通俗易懂地介绍给读者。通俗即要求用通俗的语言，力求简明扼要，避免“简而不明、俗而不精、易而不全”的弊端；易懂是用鲜明、浅显、生动、活泼的案例为导引，循序渐进，让学生在轻松快乐中学到跨文化沟通基础知识，掌握跨文化沟通基本技能。
(四)时代性。随着全球化的发展，各国文化和礼仪受到全球化的影响而发生了深刻变化。本教材根据各地区文化的变迁和发展设计项目内容，了解在涉外交往中跨文化沟通的技能演变，包括时间观念、价值观念、空间、非语言交际等内容，有助于学生及时调适跨文化沟通技能。
]
目录
project one introduction to culture, communication andinter-cultural communication learning objectives task one culture task two skills in inter cultural communication task three how to conduct effective communicationproject two dealing with cross-cultural communications learning objectives task one language and cuhure task two verbal communication and culture task three non verbal communication and cultureproject three stepping into different cultures m eastasia learning objectives task one understanding thai culture task two understanding the communication styles ofjapanese task three understanding the customs in southkorea project four stepping into different cultures south and west asia learning objectives task one general understanding of saudi arabia task two general understanding about india taskthree business etiquettes in israel and saudiarabiaproject five stepping into different cultures — europei learning objectives task one understanding different cultural lives ofbritain task two the society and customs of germany task three understanding the culture of franceproject six stepping into different cultures m europe][ learning objectives task one understanding the behaviors in italy task two understanding the business etiquette in italy task three understanding the customs in spainproject seven stepping into different cultures u northamerica learning objectives task one understanding the behaviors in north america task two understanding the communication styles task three understanding the customs in canadaproject eight stepping into different cultures ——southamerica learning objectives task one understanding the culture in south americatask two understanding the communication styles inargentina task three business etiquettes in south americaproject nine stepping into different cultures m africa learning objectives task one understanding the culture in egypt task two understanding the culture of africa task three understanding the business practice inafricaproject ten cultural conflicts and interculturaladaptation learning objectives task one difference on dealing with conflicts task two adaptation to intercultural communication task three cross cultural communications trainingkey to exercises
封面
书名:跨文化交际与沟通
作者:甘利
页数:138
定价:¥19.0
出版社:北京师范大学出版社
出版日期:2013-09-08
ISBN:9787303167456
PDF电子书大小:62MB 高清扫描完整版