实用商贸英语项目化教程

本书特色

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     崔红梅、马亚丽、刘秀娥主编的这本《实用商贸英语项目化教程》是针对高职高专商贸类专业学生所编写的英语教材，根据高职院校的商务英语教学要求和商贸类工作职位要求编写，秉持实用性、针对性以及科学性的原则，为学习者提供了丰富、真实、生动的英语素材，涵盖了商务领域的典型工作场景，有利于学习者提高商贸英语知识技能，培养跨文化交流意识，胜任商贸类工作。
    

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目录

unit 1 job interview  a job interview  a job advertisement  a cover letter  resumeunit 2 office work  answering a phone call  asking for a leave  equal work, unequal pay  leaving noteunit 3 business trip  in the hotel  airplane ticket  questionnairesunit 4 client reception  welcoming the guest at the airport  entertaining clients at a welcoming party  invitationunit 5 brand and marketing  marketing strategy  viral marketing  marketing re-mix  advertisementunit 6 enquiry and offer  making an enquiry and an offer  an enquiry letter and an offer letter  faxunit 7 counteroffer and order  bargain on price  placing an order  an order letter  counteroffer letterunit 8 payment  making payment by lc  payment instruments  collection lettersunit 9 packing and shipment  packing matters  advancing shipment  wrap rage  letter of shipmentunit 10 insurance  insurance practice of picc  insurance consulting  how to get cargo insurance  letter of insuranceunit 11 complaints and settlement  accepting a claim  rejecting a claim  dealing with customer’s complaints  letter of complaints and claimsunit 12 public relations  arranging a news conference  crisis public relations  press releasekeysappendix 1 business english glossaryappendix 2 commercial invoiceappendix 3 packing listappendix 4 bill of ladingappendix 5 insurance policyappendix 6 sales contractreference

封面

书名:实用商贸英语项目化教程

作者:崔红梅

页数:144

定价:¥36.0

出版社:上海交通大学出版社

出版日期:2014-08-01

ISBN:9787313116284

PDF电子书大小:106MB 高清扫描完整版