电子商务英语教程

内容简介

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本书一本为高等院校、高职高专电子商务专业英语教学而编写的教材。重点介绍电子商务的概念和分类、网络营销、电子支付、在线物流和电子政府等基础知识，此外还介绍了电子商务英语写作技巧等相关知识。
　　本书具有选材新颖、原文风格、循序渐进、通俗易懂、图文并茂、在线操作等特点。
　　本书既适合电子商务专业的读者，也适合相关专业的读者，还可作为从事商务工作人员的工具书。

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目录

Chapter 1 Overview of E-Commerce Unit 1　　l.l Passage A What is Electronic Commerce?　　1.2 Notesto Passage A　　1.3 Activities　　1.4 Passage B The Evolution of Electronic Commerce 　　1.5 Notes to Passage B　　1.6 Activities　　1.7 Basic E-commerce English Writing　　1.8 Related Reading The Basic Technology of E-Commerce–The Internet　　1.9 Work Online Unit 2　　2.1 Passage A The Social Effect Caused by Electronic Commerce　　2.2 Notesto Passage A　　2.3 Activities　　2.4 Passage B Distinguishing Features of E-Commerce　　2.5 Notesto Passage B　　2.6 Activities　　2.7 Basic E-Commerce English Writing　　2.8 Related Reading The Basic Technology of E-Commerce-Internet Explorer 6 Overview　　2.9 Work Online Unit 3　　3.1 Passage A The Application Flow of Electronic Commerce　　3.2 Notes to Passage A　　3.3 Activities　　3.4 Passage B Benefits and Problems Caused by Electronic Commerce　　3.5 Notes to Passage B　　3.6 Activities 　　3.7 Basic E-Commerce English Writing　　3.8 Related Reading The Basic Technology of E-Commerce-Outlook Express　　3.9 Work Online　　Word Bank 1 （章词汇表1）Chapter2 Types of E-Commerce Unit 4　　4.1 PassageA What isB2B?　　4.2 Notesto Passage A　　4.3 Activities　　4.4 Passage B What is B2C ?　　4.5 Notes to Passage B　　4.6 Activities　　4.7 Basic E-Commerce English Writing　　4.8 Related Reading The Basic Technology of E-Commerce-Make Use of E-mail　　4.9 Work Online Unit 5　　5.1 Passage A How B2B Differs from B2C　　5.2 Notesto Passage A　　5.3 Activities　　5.4 Passage B B2C and Its Customers　　5.5 Notesto Passage B　　5.6 Activities　　5.7 Basic E-Commerce English Writing　　5.8 Related Reading Domain, Web, Website and FTP-Simple Steps to Register a Domain Name　　5.9 Work Online　　Word Bank 2 （章词汇表2）Chapter 3 Network Marketing　Unit 6　　6.1 Passage A The Development of Network Marketing　　6.2 Notes to Passage A　　6.3 Activities　　6.4 Passage B Main Strategies of Network Marketing　　6.5 Notesto Passage B　　6.6 Activities　　6.7 Basic E-Commerce English Writing　…… Unit 7　Unit 8　Unit 9Chapter 4 E-Payment　Unit 10　Unit 11　Unit 12　Unit 13Chapter 5 E-Shopping & Logistics　Unit 14　Unit 15　Unit 16Chapter 6 E-Government　Unit 17　Unit 18Appendix参考文献参考网站

封面

书名:电子商务英语教程

作者:张海波

页数:未知

定价:¥25.0

出版社:中国水利水电出版社

出版日期:2007-07-27

ISBN:9787508447612

PDF电子书大小:69MB 高清扫描完整版