经贸报刊选读篇-商务英语教程

本书特色

[

　　《商务英语教程(经贸报刊选读篇十二五高等院校商务英语专业精品教材)》稿共50单元，内容涵盖企业和社会、产品、营销、生产管理、人力资源管理、财务管理、电子商务、国际贸易等诸多领域，针对阅读中的难点，每单元结尾有notes（注释）加以说明，便于读者掌握工商词汇和术语。本书稿可供高校工商管理、涉外经济贸易及商务英语等专业使用，也可作为英语专业的阅读教材，帮助学生获取企业运作和国际贸易等知识。

]

作者简介

[

时秀梅，辽宁大连人，1974年生，大连外国语大学应用英语学院副教授、经济学博士。1996年毕业于辽宁师范大学外国语学院英语语言文学专业，获文学学士学位；2007年获东北财经大学经济学硕士学位；2008年考入中央财经大学商学院攻读跨国公司管理专业博士学位，师从著名学者王巾英教授，主修跨国公司管理、中国涉外经济理论与政策研究；2009年11月至2011年11月获国家留学基金委资助在美国加州大学欧文分校(UniversityofCaliforniaIrvine)做访问学者，主要研修跨国企业的跨文化管理；2012年6月获中央财经大学经济学博士学位。自1996年参加工作以来，一直在高校从事与商务英语专业相关课程的教学和科研工作。主要研究方向为跨国公司跨文化管理、企业文化、商业广告语言修辞等。目前已在《中国管理科学》、《科研管理》、InternationalJournalofBusinessandMarlagenlent等国内外学术期刊发表论文35篇；主编或副主编《国际金融理论与实务》、《投资银行学》、《投资银行业务》、《商务交际英语口语——商务交流篇》、《商务交际英语口语——商战实务篇》、《管理学》等教材及教辅书籍共18本；出版《荷兰建筑师作品集》、《150全球最佳住宅设计》等译著4部；主持或参与国家级和省部级教研与科研项目共8项。
　

]

目录

unit 1  the great austerity shell gameunit 2  joining the 500 clubunit 3  the home buying process for first time buyersunit 4  china prepares to liberalise finance as hedge funds and estate agents salivateunit 5  does uk need to restrict credit to avoid more boom and bust?unit 6  promoting trade in all possible waysunit 7  managing global millennials: put your stereotypes asideunit 8  youtube triggers comments debate as it alters policyunit 9  the best time to buy this yearunit 10  why bluetooth use is on the riseunit 11  davos faces up to weak growth and rising inequalityunit 12  did obama lie about healthcare reform or just omit a cmcial detail?unit 13  the housing dilemmaunit 14  how big data is changing the cost of insuranceunit 15  online auctions: how to get the best dealsunit 16  fear fades as stocks rallyunit 17  real economy faces real challengesunit 18  more investment, more woes?unit 19  online shopping gala sets recordsunit 20  china is reaching its tipping pointunit 21  make-r-yourself: the rise of the micro-manufacturersunit 22  a lesson from germany: what lies behind its manufacturing successunit 23  uk looks ill-prepared if a global currency war breaks outunit 24  2013 has been another horrible year for hedge fundsunit 25  bitcoin: the future of money or flash in the pan?unit 26  charter takes rejected time warner cable bid to investorsunit 27  growth-stock investing: lessons from the prosunit 28  what can we learn from the depression?unit 29  silk road resurrectionunit 30  why the i% should pay tax at 80%unit 31  an economic boostunit 32  china can’t be a global innovation leader unless it does theseunit 33  unthinkable? five radical ways to stop the economic slumpunit 34  how gadget accessory-makers must battle for ordersunit 35  hydrogen: the car fuel of the future?unit 36  investors look to japan after decades in the doldrumsunit 37  make the most of a polarizing brandunit 38  post-crash economics: some common fallacies about austerityunit 39  sowing the seeds of sustained growthunit 40  the coming changesunit 41  the solution that cannot be namedunit 42  time to reduce dollar’s holdunit 43  why printing money is a fool’s paradiseunit 44  why the world’s technology giants are investing in africaunit 45  why this earnings season is so critical for stocksunit 46  ways mutual fund investing is different nowunit 47  swiss divided as 1 : 12 executive pay referendum nearsunit 48  china trade forecast report-hsbc global connectionsunit 49  deflation fears stalk eurozone as spain reports fall in pricesunit 50  how do game companies share massive files?bibliography  

封面

书名:经贸报刊选读篇-商务英语教程

作者:时秀梅

页数:317

定价:¥49.0

出版社:经济管理出版社

出版日期:2014-05-01

ISBN:9787509631218

PDF电子书大小:48MB 高清扫描完整版