电子商务英语教程
本书特色
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当前，电商的迅猛发展对电商人才的综合素质提出了更高的要求，以往只需要懂得一些基础的商务和计算机知识，能开网店，能在网上完成销售即达到了人才培养的要求。但是，随着技术的不断更新换代，电子商务有了更多新的发展方向，例如：农业电子商务、移动电子商务、跨境电子商务等等，这些新的方向不仅融合了技术的更新，更加需要学生能紧跟时代的步伐，不断的进行知识的更新。毫无疑问，掌握电子商务英语对电子商务技术的更新和商务模式的发展有极大的促进作用。
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内容简介
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编者长期从事高职院校行业英语教学，教学经验丰富，本教材也是湖北省职业技术教育学会科学研究课题”基于互联网多平台互动的行业英语教学一体化设计的研究与探索”（课题编号zjgb201529）的研究成果之一。
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作者简介
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李莹莹（1982-），男，汉族，讲师。毕业于武汉理工大学外语系英语专业，拥有英语及经济学双学位。现为武汉商贸职业学院公共英语教研室主任，从事高职院校大学英语及专业英语教学工作十余年，有着丰富的英语教学经验。在各类省级刊物上发表有多篇英语教学及研究文章，并著有多部相关教学教材著作。
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目录
chapter 1 internet& e-commercepart 1 need to know: everything’s so near and smartpart 2 further study: e-commerce – business modelspart 3 super links :international e-commerce statisticse-commerce: apromoter for the transformation and upgrading of chinese economychapter 2 the boomof e-commercepart 1 need to know: online site goes after chinese in us on 11/11part 2 further study: wanda takes over e-payment company 99billpart 3 super links :alipay targets retailers with new serviceswal-mart makes onlineshopping steps for growth chapter 3 onlineshoppingpart 1 need to know: sales report: 2015 thanksgiving day, black friday, cyber mondaypart 2 further study: boom of online marketpart 3 super links :popular black friday and cyber monday products sold by online businessesb2b e-commercegrowing; becoming more like b2c chapter 4 onlinepayingpart 1 need to know: alipay being used by 100 million to access public-sector transactions part 2 further study: alipay study: smartphones are likely to replace walletspart 3 super links :wechat turns to ’app accounts’ for successchina sees tremendous growth in mobilepayment services chapter 5 the safetypart 1 need to know: how to shop safely and securely onlinepart 2 further study: say no to streaking to ensure online payment securitypart 3 super links :e-commerce – security systemsonline shoppingscamschapter 6 colorfulwebsites of online shopspart 1 need to know: hot-sellers on ebay taking up space in your homepart 2 further study: 5 tips for starting an e-commerce businesspart 3 super links :shoppers turn to small online retailers for unique, hard-to-find itemshow do i get moretraffic to my website or online shops? chapter 7 thedelivery of e-commercepart 1 need to know: the past glory—the case study of kuaishubao.compart 2 further study: is two-hour delivery the future of e-commerce? canadian e-tailer gives it atrypart 3 super links :the (many) benefits of offering free shippingdrop shipping: 5 tacticsof successful retailerschapter8 customerservice of e-commercepart 1 need to know: what customers expect in the e-commerce agepart 2 further study: customer service best practices: making social media a two-way conversationpart 3 super links :7 blogging tips to increase online salesimpact of reviews onconsumer behavior附录一 参考答案附录二 电子商务常用专业术语附录三 全球知名电子商务网站示例
封面
书名:电子商务英语教程
作者:李莹莹
页数:208
定价:¥25.0
出版社:中国轻工业出版社
出版日期:2016-05-12
ISBN:9787518409341
PDF电子书大小:39MB 高清扫描完整版