商务世界的跨文化沟通

本书特色

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　　在经济全球化时代，跨文化交际的重要性日益凸显。了解不同文化的差异也成为跨国企业避免国际商务合作中的摩擦和障碍、进行有效跨文化商务沟通的首要前提。以此为宗旨，《外教社跨文化交际丛书：商务世界的跨文化沟通》精选了世界跨文化交际研究领域的知名专家撰写的20篇精品文章，从宏观和微观两个层面阐述了跨文化交际如何影响、引导和决定世界商务的方方面面，并针对如何提高跨文化交际能力提出了中肯有效的建议。《外教社跨文化交际丛书：商务世界的跨文化沟通》对跨文化交际研究者、跨国企业管理者，以及其他读者均有极高的参考价值。  

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内容简介

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本书精选了20篇论文, 从宏观和微观两个层面阐述了跨文化交际如何影响、引导和决定世界商务的方方面面, 并针对如何提高跨文化交际能力提出了中肯有效的建议。

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目录

general introduction: cultural adaptation in mergers and acquisitions michaeib. hinnerintercultural communication for a global society d. raylleiseya review of the concept of intercultural effectiveness guo-ming chenadapting to a new culture: an integrative communication theory young yunkimmanaging intercultural conflict: applying the culture-based situational conflict model john oetzel, adolfo jose garciacultural constraints in management theories geerthofstedecontrastive prototypes of communication styles in decision-making: mawashi style vs. tooshi style teruyukikumeassertiveness as communication competence: a comparison of the communication styles of american and japanese students arvindsinghal, motoko nagaothe practice of transformational leadership in chinese culture: constraints and promises viviansheerthe effect of intercultural sensitivity on employee performance in cross-cultural service encounters in london and florida stevesizoogender- related differences in intercultural communication andrea grafadvertising to the bottom of the pyramid: communicating with consumers in developing markets barbaramuellerthe reflection of culture in global business and marketing strategy marieke demooijvisual advertising across cultures pauimessaristhe role of culture in persuasive presentations: an israeli and new zealand student video exchange prue holmes, nurit zaidmanpragmatic diversity, pragmatic transfer, and cultural identity yuxinjiahispanic ad agencies: taking the pulse of their market felipe korzenny, maria garcia inglessisbrand-building in the chinese social and cultural contexts: characteristics, trends, and problems junhaohong, xianhong chenis the chinese self-construal in transition? nagesh rao, arvind singhal, li ren, jianying zhangtouring culture(s): intercultural communication principles and intemational tourism sundae r. bean, judith n. martin 

封面

书名:商务世界的跨文化沟通

作者:Michael B. Hinner编

页数:490

定价:¥68.0

出版社:上海外语教育出版社

出版日期:2014-01-01

ISBN:9787544635752

PDF电子书大小:64MB 高清扫描完整版