实用商务英语函电
本书特色
[
本教程包含12个单元，每单元由三课组成.从总体上介绍函电写作要求和格式入手，涉及国际外贸实务的各个主要环节，环环相扣地介绍了各环节函电写作。教材以“上海白云纺织有限公司”纺织品外贸函电示例为主线，将其在外贸过程中所涉及的各方面外贸磋商展现给学习者，在主要学习电子邮件交流方式基础上，同时介绍了电报、电传为辅的函电磋商方式。
]
内容简介
[
本书包含12个单元, 每单元由三课组成。从总体上介绍函电写作要求和格式入手, 涉及国际外贸实务的各个主要环节, 环环相扣地介绍了各环节函电写作。教材以“上海白云纺织有限公司”纺织品外贸函电示例为主线, 将其在外贸过程中所涉及各方面外贸磋商展现给学习者, 在主要学习电子邮件交流方式基础上, 同时介绍了电报、电传为辅的函电磋商方式。
]
目录
Unit 1 Basic Knowledge of Business Letter Writing Lesson 1 An Introduction to Business Letter Writing Lesson 2 Layout of a Business Letter Lesson 3 Writing Principles of a Business Letter Unit 2 Establishing Business Relations Lesson 1 Company Profile Lesson 2 Self-introduction by Exporter Lesson 3 （1） Importer Writing to Exporter （2） Reply to the Above Writing Practice Useful Sentences Unit 3 Enquiries and Replies Lesson 1 （1） General Enquiry （2） Reply to the Above Lesson 2 （1） Order Enquiry （2）Reply to the Above Lesson 3 （1） Status Enquiry （2） Reply to the Above Writing Practice Useful Sentences Unit 4 Offers and Counter-offers Lesson 1 （1） A Quotation （2） Reply to the Above Lesson 2 （1） A Firm Offer （2） The Counter-offer （3） Reply to the Above Lesson 3 （1） A Non-firm Offer （2） The Counter-offer （3） The Counter-counter Offer Writing Practice Useful Sentences Unit 5 Orders， Acceptances and Rejections Lesson 1 Sample Letters for Orders Lesson 2 Acceptance and Partial Acceptance of Orders Lesson 3 Rejection of Orders Writing Practice Useful Sentences Unit 6 Contract Signing Lesson 1 Sending a Sales Confirmation Lesson 2 Sales Confirmation Lesson 3 Counter Signature Letter Writing Practice Useful Sentences Unit 7 Payment Lesson 1 （1） Urging Establishment of the L/C （2） Reply to the Above Lesson 2 （1） Amendment to an L/C （2） Reply to the Above Lesson 3 Asking for Extension of an L/C Writing Practice Useful Sentences Unit 8 Packing Lesson 1 Inner Packing Lesson 2 Outer Packing Lesson 3 （1） Amending Packing Requirements and Marking （2） Reply to the Above Writing Practice Useful Sentences Unit 9 Shipment Lesson 1 （1） Shipping Instructions （2） Reply to the Above Lesson 2 （1） Urging for Prompt Shipment （2） Reply to the Above Lesson 3 Shipping Advice Writing Practice Useful Sentences Unit 10 Insurance Lesson 1 （1） Buyer Asking Seller to Cover Insurance （2） Reply to the Above Lesson 2 （1） To Insure the Goods with an Insurance Company （2） Reply from the Insurance Company Lesson 3 （1） Asking the Seller to Arrange Shipment and Excessive Insurance （2） Reply to the Above Writing Practice Useful Sentences Unit 11 Complaints， Claims and Settlements Lesson 1 （1） Complaint of Wrong Goods Delivered （2） Reply——Complaint Accepted Lesson 2 （1） Claim for Improper Packing （2） Reply——Suggesting a Claim to the Shipping Company Lesson 3 Claim for Inferior Quality Writing Practice Useful Sentences Unit 12 Agency Lesson 1 Importer Asking for Sole Agency Lesson 2 Entrusting a Customer with Sole Agency Lesson 3 Sole Agency Agreement Writing Practice Useful Sentences Unit 13 Telegrams Lesson 1 An Introduction to Telegrams Lesson 2 Examples of Business English Correspondence through Telegrams Unit 14 Telexes Lesson 1 An Introduction to Telexes Lesson 2 Examples of Business English Correspondence through Telexes Keys to Exercises1Basic Knowledge of Business Letter Writing Lesson 1An Introduction to Business Letter Writing Lesson 2Layout of a Business Letter Lesson 3Writing Principles of a Business Letter Unit 2Establishing Business Relations Lesson 1Company Profile Lesson 2Self-introduction by Exporter Lesson 3（1） Importer Writing to Exporter （2） Reply to the Above Writing Practice Useful Sentences Unit 3Enquiries and Replies Lesson 1（1） General Enquiry （2） Reply to the Above Lesson 2（1） Order Enquiry （2） Reply to the Above Lesson 3（1） Status Enquiry （2） Reply to the Above Writing Practice Useful Sentences Unit 4Offers and Counter-offers Lesson 1（1） A Quotation （2） Reply to the Above Lesson 2（1） A Firm Offer （2） The Counter-offer （3） Reply to the Above Lesson 3（1） A Non-firm Offer （2） The Counter-offer （3） The Counter-cunter Offer Writing Practice Useful Sentences Unit 5Orders， Acceptances and Rejections Lesson 1Sample Letters for Orders Lesson 2Acceptance and Partial Acceptance of Orders Lesson 3Rejection of Orders Writing Practice Useful Sentences Unit 6Contract Signing Lesson 1Sending a Sales Confirmation Lesson 2Sales Confirmation Lesson 3Counter Signature Letter Writing Practice Useful Sentences Unit 7Payment Lesson 1（1） Urging Establishment of the L/C （2） Reply to the Above Lesson 2（1） Amendment to an L/C （2） Reply to the Above Lesson 3Asking for Extension of an L/C Writing Practice Useful Sentences Unit 8Packing Lesson 1Inner Packing Lesson 2Outer Packing Lesson 3（1） Amending Packing Requirements and Marking （2） Reply to the Above Writing Practice Useful Sentences Unit 9Shipment Lesson 1（1） Shipping Instructions （2） Reply to the Above Lesson 2（1） Urging for Prompt Shipment （2） Reply to the Above Lesson 3Shipping Advice Writing Practice Useful Sentences Unit 10Insurance Lesson 1（1） Buyer Asking Seller to Cover Insurance （2） Reply to the Above Lesson 2（1） To Insure the Goods with an Insurance Company （2） Reply from the Insurance Company Lesson 3（1） Asking the Seller to Arrange Shipment and Excessive Insurance （2） Reply to the Above Writing Practice Useful Sentences Unit 11Complaints， Claims and Settlements Lesson 1（1） Complaint of Wrong Goods Delivered （2） Reply——Complaint Accepted Lesson 2（1） Claim for Improper Packing （2） Reply——Suggesting a Claim to the Shipping Company Lesson 3Claim for Inferior Quality Writing Practice Useful Sentences Unit 12Agency Lesson 1Importer Asking for Sole Agency Lesson 2Entrusting a Customer with Sole Agency Lesson 3Sole Agency Agreement Writing Practice Useful Sentences Unit 13Telegrams Lesson 1An Introduction to Telegrams Lesson 2Examples of Business English Correspondence through Telegrams Unit 14Telexes Lesson 1An Introduction to Telexes Lesson 2Examples of Business English Correspondence through Telexes Keys to Exercises
封面
书名:实用商务英语函电
作者:杜春雷，孙志娟编著
页数:208页
定价:¥42.0
出版社:东南大学出版社
出版日期:2019-07-01
ISBN:9787564184315
PDF电子书大小:145MB 高清扫描完整版