GROWING WITH CHINA-MNC EXECUTIVES TALK ABOUT CHINA

本书特色

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in the past 30 year reform and open policy process，some multinational corporations entered the chinese market one after another，some international economics and trade organization also successively participated in china’s economic development，to accelerate the chinese industrialization advancement，the impetus society to make the very big contribution prosperously. in this book，some multinational corporations and international economics and trade organization’s gao guan spoke freely about that their testimony and participates in the china’s economic reforms processing the feeling becoming aware，shared them together with us to the chinese market and the economic prospect understanding as well as the unique development strategy.

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内容简介

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since china embraced the epic reform and opening-up policiesin 1978，foreign companies have flocked to this market with the greatest potential in the world.some came to manufacture，either on their own or in the form of joint ventures with domestic enterprises：others came to sell their products，and，in some cases，helped create markets that did not exist before. each of them has madea great contribution in one way or another to the country’s economic growth.
executives from some of the world’s largest companies and international organizations were generous enough to share with us their fascinating stories of working and winning in china，which resulted in thisbook offering an exciting and informative reading experience.

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目录

3mahead of the curveaccatotal accountabiliyadidasin shapeairbussoaring salesamcham-chinabasfgood chemistrycarrefourfrench connectioncaterpillardigging inciscoreaching outdeloitte touche tohmatsunumber crunchingeuthriving partnershipfujifilmchina focusgerising togethergoodyearsilent runninghill & knowltonbuilding relationshpbreaking groundinbevbrewing profitsmarriottroom with a viewmcdonald’smc growingmercedes-benzbig benzmichelingreen wheelsnokianokia rechargesp&gmass appealrohm and haasthe right placeschneider electricplugged inshellmeeting in the middlesiemenspoweping chinasouth korea chamber of commercegrowing togethertoshibagrowing with chinavolkswagenin early, on topthe world bankinvestment rlturns

封面

书名:GROWING WITH CHINA-MNC EXECUTIVES TALK ABOUT CHINA

作者:朱灵

页数:288

定价:¥78.0

出版社:新世界出版社

出版日期:2009-01-01

ISBN:9787802289925

PDF电子书大小:72MB 高清扫描完整版