国际营销专业英语

内容简介

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内容提要：作为消费者和未来营销的实践者,营销意识和理念应当从学生时代开始培养。营销的成功需要大量的企业策划和推销作为亲身体验和实践，同时营销也可以借鉴别…

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目录

Unit One Introduction to MarketingUnit Two Marketing PhilosophiesUnit Three Marketing Myopia and Marketing StrategiesUnit Four How to Do Market ResearchUnit Five Making Market Segmentation WorkUnit Six Developing a Brand StrategyUnit Seven Differentiating with Unique Selling PropositionUnit Eight New Product Development and Product Life Cycle ManagementUnit Nine Pricing Strategies for Small BusinessesUnit Ten Effective Marketing CommunicationsUnit Eleven AdvertisingUnit Twelve Pop-up Surveys to Measure Ad EffectivenessUnit Thirteen Case History MarketingUnit Fourteen Customer Lifetime ValueUNit Fifteen Integrated Marketing CampaignUnit Sixteen Relationship Marketing for Higher EducationUnit Seventeen Event MarketingUnit Eighteen Guerrilla MarketingUnit Nineteen Winning Campaigns:Sports Marketing in the USUnit Twenty Experience Marketing at Its BestUnit Twenty-one Internet Marketing:User-Friendly Website DesignUnit Twenty-two Marketing in the International ContextKey to the Exercises

封面

书名:国际营销专业英语

作者:江春

页数:330页

定价:¥34.0

出版社:对外经济贸易大学出版社

出版日期:2006-10-01

ISBN:9787810787369

PDF电子书大小:32MB 高清扫描完整版