国际商务英语谈判实务
内容简介
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《国际商务英语谈判实务/全国高职商务英语专业实践系列规划教材》是商务英语和国际贸易专业的一门专业必修课程。通过对语言、商务谈判策略和相关的业务知识等综合技能培训，一方面能提高读者的英语水平，特别是口语表达能力，另一方面，又能对国际商务谈判的过程有一个比较全面的认识，既能学习外贸基础知识，又了解谈判的基本策略和相关业务知识。《国际商务英语谈判实务/全国高职商务英语专业实践系列规划教材》基于“实用为主、够用为度”的原则，既强调语言技能培训，又注重外贸基础知识和谈判策略的培养。具有一定意义的学习价值和实践价值。
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目录
Project One Establishing Business RelationshipSection One Case StudySection Two Model DialoguesSection Three Negotiation StrategiesSection Four Simulated NegotiationsSection Five Professional DrillsSection Six Useful SentencesProject Two InquiriesSection One Case StudySection Two Model DialoguesSection Three Negotiation StrategiesSection Four Simulated NegotiationsSection Five Professional DrillsSection Six Useful SentencesProject Three Offers and Counter- offersSection One Case StudySection Two Model DialoguesSection Three Negotiation StrategiesSection Four Simulated NegotiationsSection Five Professional DrillsSection Six Useful SentencesProject Four Acceptance and OrderSection One Case StudySection Two Model DialoguesSection Three Negotiation StrategiesSection Four Simulated NegotiationsSection Five Professional DrillsSection Six Useful SentencesProject Five Terms of PaymentSection One Case StudySection Two Model DialoguesSection Three Negotiation StrategiesSection Four Simulated NegotiationsSection Five Professional DrillsSection Six Useful SentencesProject Six PackagingSection One Case StudySection Two Model DialoguesSection Three Negotiation StrategiesSection Four Simulated NegotiationsSection Five Professional DrillsSection Six Useful SentencesProject Seven ShipmentSection One Case StudySection Two Model DialoguesSection Three Negotiation StrategiesSection Four Simulated NegotiationsSection Five Professional DrillsSection Six Useful SentencesProject Eight InsuranceSection One Case StudySection TWo Model DialoguesSection Three Negotiation StrategiesSection Four Simulated NegotiationsSection Five Professional DrillsSection Six Useful SentencesProject Nine Complaints and ClaimsSection One Case StudySection Two Model DialoguesSection Three Negotiation StrategiesSection Four Simulated NegotiationsSection Five Professional DrillsSection Six Useful SentencesProject Ten Signing a ContractSection One Case StudySection Two Model DialoguesSection Three Negotiation StrategiesSection Four Simulated NegotiationsSection Five Professional DrillsSection Six Useful SentencesAppendixes
封面
书名:国际商务英语谈判实务
作者:戴日新
页数:233
定价:¥36.8
出版社:湘潭大学出版社有限责任公司
出版日期:2014-08-01
ISBN:9787811287530
PDF电子书大小:107MB 高清扫描完整版