电子商务英语_PDF下载[68MB-百度云]邓之宇，张玉玉编著

内容简介

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本书共分十章，覆盖了电子商务环节所涉及的重要英语表达法及概念。介绍了电子商务的历史、发展和理论；电子商务企业结客户、企业对企业的动作流程、网上支付，网络安全，电子政务和电子商务的发展前景。

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Chapter 1 Internet and World Wide Web Section A E-Businen Essentials The ABC of Internet and World Wide Web Section B Online Reading Material The Intemet and Business Section C Online Surfing What We Will Need to Get Staxted Section D Supplementary Reading E-English Rules the WavesChapter 2 Electronic Business Basics Section A E.Business Essentials Defining E-Business Section B Online Reading Material Power at Last Section C Online Surfing An E-mail Account Section D Supplementary Reading What’s the Meaning of @ in the E-marl AddressChapter 3 Business-to-Business E-Business Section A E.Business Essentials Defining Business-to-Business E-Business Section B Online Reading Material How Business-to-Business Works Section C Online Surfing Search Engines and DLrectones Section D Supplementary Reading Google Is Adding Maior Libraries to Its DatabaseChapter 4 Business-to-Consumer E-Business Section A E.Business Essentials Defining Business-to-Consumer E-Business Section B Online Reading Material Understanding B2C E-Business Section C Online Surfing Web Address and Domain Names Section D Supplementary Reading From a Librarian to America’s Richest Man.Chapter 5 E-Business Web Site Section A E-Business Essentials Reviewing Web Hosting Vocabulary Section B Online Reading Material Usability of the E-Business Web Site Section C Online Surfing Visiting Online Stores Section D Supplementary Reading Big Media, Little BlogosphereChapter 6 Marketing Strategy for E-Business ( Ⅰ ) Section A E-Business Essentials Identifying Marketing Issues Section B Online Reading Material E-Marketing Planning Section C Online Surfing Online Advertising: Banner Ads Section D Supplementary Reading China Promises Intemet BountyChapter 7 Marketing Strategy for E-Business ( Ⅱ ) Section A E-Business Essentials ~ Market Research for E-Business Section B Online Reading Material Applying the Marketing Mix to E-Business Section C Online Surfing Online Forms Section D Supplementary Reading How Auction Sites Work OnlineChapter 8 Electronic PaymentsChapter 9 Security IssuesChapter 10 Customer Service Strategies阅读材料参考译文参考书目