国际旅游业
本书特色
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钱建伟编著的《国际旅游业(普通高等院校双语系列教材)》是英文版教科书，兼顾理论性与实用性，市场上同类图书较少。全书涉及国际旅游产业概述：酒店及相关服务、目的地管理、国际旅游行为、旅游规划与研究、旅游发展所带来的经济及社会影响。
全书理论结合旅游操作实例，深入浅出，同时，本书的编写也参考了编写人员自身的实际旅游经历，具有较强的实践性。适合旅游院校及相关院校旅游专业开设旅游概论双语课课程使用。
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内容简介
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目录
chapter 1 introduction to international travel and tourism learning objectives introduction definition of tourism characteristics of tourism factors influencing tourism definition of international tourist and international tourism development of international tourism restrictions on international travel international tourism organizations review questions internet exerciseschapter 2 themes in tourism learning objectives introduction adventure tourism business tourism cruise tourism culinary tourism cultural and heritage tourism dark tourism ecotourism educational tourism event tourism farm tourism and agri-tourism film-induced tourism health, wellness and spa tourism medical tourism religious tourism rural tourism senior tourism shopping and retail tourism sports tourism urban tourism wildlife tourism review qusetions internet exerciseschapter 3 attractions and entertainment learning objectives introduction historical background definition and typology of an attraction amusement and theme parks animal attractions events as attractions historic places/sites museums non-purpose-built attractions destinations attributions of attractions review questions internet exerciseschapter 4 lodging and commercial foodservice learning objectives introduction lodging commercial foodservice review questions internet exerciseschapter 5 transportation learning objectives introduction travel by air travel by train travel by car travel by bus and coach travel by bicycle travel by water review questions internet exerciseschapter 6 business of tour operations learning objective introduction what tour operation do main categories of tour operation putting the package together contracting tour operators’ strategies review questions internet exerciseschapter 7 tourism impacts learning objectives introduction key perspectives of tourism impacts economic impacts economic instability socio-cultural impacts environmental impacts review questions internet exerciseschapter 8 market concept and international tourism marketing learning objectives introduction definitions of marketing definition of tourism marketing importance of marketing focus tourism and international marketing destinations in the global market evolution of marketing and tourism marketing swot analysis strategy marketing mix review questions internet exerciseschapter 9 destination planning and branding learning objectives introduction emergence of the destination defining destinations destination planning destination image destination marketing strategy destination branding technology destination marketing organizations review questions internet exerciseschapter 10 travel experience learning objectives travel in the west coast of usa travel in the east coast of usa review questions internet exercisesreferences
封面
书名:国际旅游业
作者:钱建伟主编
页数:262
定价:¥36.0
出版社:浙江工商大学出版社
出版日期:2014-09-01
ISBN:9787517806219
PDF电子书大小:132MB 高清扫描完整版