商务英语泛读-(第二册)

本书特色

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《商务英语泛读》系列教材以《国家中长期教育改革与发展规划纲要》为指?，登亭
　　校培姜孟素质、应用性人才为目标，结合高校教学和商务活动实际情况，精选语料，科学编排本教材为第二册其设计十个单元，主题涵盖商务在中国、电子商务、连锁经营、现代物流、现代服务业、国际贸易、区域经济和经济全球化、商业和政府、商业和环境保护以及商业和法律事务等。本教材适合高校商务英语专业或其他相关专业学生及国际商务从业人员学习、参考。

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目录

unit one business in china　part one lead-in and warming-up　part two texts　　text a: china’s business culture–golden hints for doing business in china　　text b: importing from china–managing your risks　part three business simulation　part four fun timeunit two e-business　part one lead-in and warming-up　part two texts　　text a: online shopping is growing rapidly in china　　text b: mobile deals set to lure shoppers stuck in line　part three business simulation　part four fun timeunit three chain business　part one lead-in and warming-up　part two texts　　text a: chain operation　　text b: kfc in china　part three business simulation　part four fun timeunit four modern logistics　part one lead-in and warming-up　part two texts　　text a: new trends in modern logistics　　text b: what is logistics management　part three business simulation　part four fun timeunit five modern service industry　part one lead-in and warming-up　part two texts　　text a: service industry　　text b: how to be successful in the service industry　part three business simulation　part four fun timeunit six international trade　part one lead-in and warming-up　part two texts　　text a: current china trade　　text b: international trade negotiation tips　part three business simulation　part four fun timeunit seven regional economies and economic　　globalization　part one lead-in and warming-up　part two texts　　text a: regional economies and economic globalization　　text b: international trade principles　part three business simulation　part four fun timeunit eight business and government　part one lead-in and warming-up　part two texts　　text a: the role of government　　text b: fed’s dudley calls for government action to revive housing　part three business simulation　part four fun timeunit nine business and environmental protection　part one lead-in and warming-up　part two texts　　text a: business and environment　　text b: the role of a business in society　part three business simulation　part four fun timeunit ten business and legal affair　part one lead-in and warming-up　part two texts　　text a: some articles of business law　　text b : some articles of association for limited liability company　part three business simulation　part four fun time参考答案参考文献

封面

书名:商务英语泛读-(第二册)

作者:叶兴

页数:150

定价:¥18.0

出版社:北京工业大学出版社

出版日期:2014-09-01

ISBN:9787563940370

PDF电子书大小:146MB