商务英语综合教程-(上册)
内容简介
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本套教材的编写内容及编写特点简介如下：
1.专业性强：本书紧扣经贸专业知识，以“必须、够用”为原则，突出实用性和针对性。
2.选材实用：在选材方面注意了文章的时效性、语言的质量和典型性，以*新鲜的商务语言传递*新的国际商贸信息和当今商务热点。取材宽泛、语言规范、内容系统、时代感强、重难点突出、解析透彻清楚，集知识、趣味和实用为一体。
3.内容丰富 ：介绍国际经贸的一些做法、惯例与程序，传送现实有用的经济信息。文章涵盖的主题有：贸易、营销、管理、国际金融、广告媒体、商务法律、国际投资、商务沟通以及国际竞争，等等。读者在了解经济方面知识的同时将学到地道的英语。
4.结构新颖：每单元由五部分组成，文章语言真实地道，信息量大，主题一致，便于巩固。通过解读课文，学生可以了解专业知识培养良好的听、说、读、写、译的习惯；提高思考、解决问题的能力；扩大词汇量。
5.技能培养：本教材注重把语言技能的训练与专业知识有机结合起来。习题中有些问题属于开放式的，要求学生理论联系实际，认真独立地思考问题、深入深究问题，*终解决问题。在这一过程中学生的表达能力同时得以锻炼。
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目录
Unit1 TEXT Advertising SUPPLEMENTARY READING Sales Promotion Unit2 TEXT WTO in Brief SUPPLEMENTARY READING Greater Wealth of Nations Unit3 TEXT IMF at a Glance SUPPLEMENTARY READING Gold in the IMF Unit4 TEXT Multinational corporations SUPPLEMENTARY READING foreign direct investment-era of the multinationals Unit5 TEXT world tourism organization SUPPLEMENTARY READING travel with a travel agentUnit6 TEXT imports and exports SUPPLEMENTRAY READING prearations for exportUnit7 TEXT Methods of payment for imports and exports SUPPLEMENTARY READING letters of creditUnit8 TEXT The costs of economic growth SUPPLEMENTARY READING asia chokes on growing pollutionUnit9 TEXT climate change-hot under the collar SUPPLEMENTARY READING SUTAINABILLITYUnit10 TEXT Advertising:it`s every where SUPPLEMENTARY READING Magazine marketUnit11 TEXT The intellectual property rights&the internaional consumers`s day SUPPLEMENTARY READING tRADEMARKS AND PATENTSUnit12 TEXT Developing an intercultural training program SUPPLEMENTARY READING Cultural stereotypes and misunderstandingsUnit13 TEXT Quality of service at mc donald`s SUPPLEMENTARY READING Apple and ibmUnit14 TEXT Insurance SUPPLEMENTARY READING MARINE cargo insuranceUnit15 TEXT What kind of negltiations are you preparing for? SUPPLEMENTARY READING AGUIDE TO SUCCESSFUL NEGOTIATIONSUnit16 TEXT welcome to the wired world SUPPLEMENTARY READING foreign banks eye online business
封面
书名:商务英语综合教程-(上册)
作者:刘玉玲，房玉靖 主编
页数:179
定价:¥19.0
出版社:对外经济贸易大学出版社
出版日期:2007-11-01
ISBN:9787810789844
PDF电子书大小:89MB 高清扫描完整版